Focus Group Moderating

NSRC has moderated focus groups in a wide range of industries for both business-to-business and consumer studies. The professional, on-staff focus group moderators combine practical experience with solid educational backgrounds, including degrees in marketing and communications and specialized training in small group dynamics.

NSRC not only provides a proficient moderator, but also a second experienced individual to serve as an observer behind the mirror. The analysis of focus group sessions is therefore a team evaluation that combines the thoughts and observations of two individuals who are thoroughly familiar with the objectives of the sessions.