Research Overview

NSRC has expertise in the following components of market research projects:

• Project planning, including methodology evaluation and selection
• Questionnaire design and pre-testing
• Data quality assurance procedures implemented during and after data collection
• Coding of verbatim response questions
• Data analysis, including data tables (frequencies and percentage calculations)
  and cross tabulations
• Report writing
  

NSRC staff members and interviewing team are seasoned professionals, with the
ability to interact with all levels within an organization, including C-level executives.

NSRC regularly conducts identified research – meaning identifying the sponsor of the
research. For these “white glove” projects in particular, special precautions are taken
to ensure respondents are left with an excellent impression of the research process.

Interviewers are trained to flag urgent messages that need to be passed on
immediately to the research sponsor.