Company Overview

NSRC, founded in Cleveland in 1949, is a full-service marketing research and consulting company. The following tells our story.

“FULL-SERVICE”
Full-service means we can provide the experience and personnel to implement every part of your research project from questionnaire design and data collection to statistical analysis and reporting. We employ a variety of data collection methods, including telephone interviews, focus groups and in-person interviewing. A company doesn't remain in business for well over a half-century unless it provides an excellent product at a reasonable price. Our commitment to combining quality research and consulting with fair prices is more than just a sales slogan!

NSRC offers capabilities comparable to our largest competitors, but at a lower cost, and with more personal attention. These capabilities include the analysis tools that turn research data into truly actionable information.

“SEASONED PROFESSIONALS”
Each staff member is a seasoned marketing research professional with a minimum of 12 years experience at NSRC. Our company is committed to cross training staff members in all aspects of marketing research. The cross training includes involvement in questionnaire design, sample development, project management, data analysis and report writing.

The project managers and analysts at NSRC know all of the interviewers on a first name basis. They monitor telephone interviews and talk to the interviewers so they get a feel for subtleties that can't be discovered by just crunching numbers.

“ON TIME AND WITHIN BUDGET”
Emergency backup capabilities are present during every phase of the project to ensure that agreed upon implementation schedules and deadlines will be met. Clients are assured their project will be completed on time, within budget and in a quality manner.