Qualitative Research

NSRC's professional on-staff moderators have the experience and talent to lead both business-to-business and consumer qualitative research projects. NSRC gathers qualitative data through:

• Focus group discussions
• In-depth interviews
• On-site interviews

At the start of a project, NSRC moderators work with the customer to establish project goals by:

• Creating a screener
• Developing a discussion guide
• Moderating each session with the customer's objective in mind

The final step is the delivery of a comprehensive analysis, including recommendations. Specialties include:

• New product development
• Work with prototypes
• Advertising research