FACILITY BENEFITS AND SERVICES

NSRC is a full service focus group facility, experienced in all facets of focus group research from recruiting participants to moderating sessions and analyzing results.

Recruiting

All focus group recruiting is done in-house to clients’ exact specifications. NSRC does not recycle individuals or use "professional" participants. We add new participants to our database on a weekly basis.

NSRC’s procedures include careful screening during initial recruiting, written verification of the session mailed or e-mailed to every participant and follow-up telephone reminder calls 24 hours prior to the session.

For research in the Northeast Ohio area, NSRC's centrally located facility enables us to attract participants from a broad geographic area with a wide diversity of demographic and psychographic characteristics.

Facility

• Conference-style table in discussion room, seating up to 14
  
• Tiered viewing room seating up to 14, with lighted writing surfaces
  
• Studio quality audio and video recording
  
• Adjustable volume control in viewing room
  
• Individual climate controls for viewing room and discussion room
  
• Private client entrance
  

Moderating

NSRC has moderated numerous focus groups for both business-to-business and consumer studies. Our professional, on-staff focus group moderators combine practical experience with solid educational backgrounds, including degrees in marketing and communications and specialized training in small group dynamics.

NSRC not only provides a proficient moderator, but also a second experienced individual to serve as an observer behind the mirror. The analysis of focus group sessions is therefore a team evaluation that combines the thoughts and observations of two individuals who are thoroughly familiar with the objectives of the sessions.